News
February 13, 2025
AI Trends for 2025: The Impact on Video Marketing and Content Personalisation
By
Vanessa Archila
in
News
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Artificial intelligence (AI) is paving a new path for businesses to communicate with their customers and teams. According to a recent report by IAB Spain and Adevinta, by 2025, AI will play a key role in the personalisation and scalability of advertising campaigns, enabling real-time data management and improving user interactions.
In the field of video marketing, AI-powered tools are transforming content creation. Thanks to these technologies, it is now possible to convert text into engaging videos, automate editing, and personalise content based on the target audience. This opens up new opportunities for brands looking to produce high-impact audiovisual materials without investing excessive time and resources in complex production processes.
The growth of the AI video generator market is clear evidence of this evolution. Valued at $534.4 million in 2023, it is estimated to reach $2.56 billion by 2032, with a compound annual growth rate (CAGR) of 19.5%. This surge is driven by the increasing adoption of AI tools in sectors such as marketing, education, and entertainment, aiming to deliver more dynamic and relevant content.
Tech Giants Betting on AI-Powered Advertising
Major technology companies are also investing heavily in AI to enhance their advertising platforms. Meta has integrated AI-powered video tools into its Advantage+ Creative suite, allowing advertisers on Facebook and Instagram to generate dynamic and personalised content more efficiently. Features such as video expansion and image animation turn static elements into engaging videos while maintaining brand identity consistency.
Meanwhile, TikTok has launched Symphony Creative Studios, an AI-driven platform that helps businesses, creators, and agencies produce high-quality visual content aligned with their brand identity. Its capabilities include text-to-video conversion, digital avatar generation, and content translation, streamlining the audiovisual creation process.
Clipboost & AI: Professional Video Content Without the Hassle
In this rapidly evolving landscape, Clipboost leverages AI to offer tailored video marketing solutions, helping businesses communicate their messages more effectively—whether with customers or within their own teams.
We understand that every company has unique needs, and transforming those needs into effective audiovisual content requires more than just technology—it demands expertise, creativity, and a deep understanding of the brand.
At Clipboost, we have the team, knowledge, and tools to turn our clients’ goals into videos that communicate their values, strengthen their identity, and optimise their processes. We manage the entire production workflow, delivering ready-to-use materials that not only grab attention but also generate real impact.
The evolution of AI in video marketing is not just a trend—it is a transformation redefining how brands express themselves and connect with people. And at Clipboost, we’re here to help you unlock its full potential.