Marketing
February 11, 2025
Goodbye Generic, Hello Personal: The Power of AI-Personalised Videos
By
Vanessa Archila
in
Marketing
on
Banking has evolved and is now entirely digital. Customers can open accounts, apply for loans, and manage their finances without ever speaking to an advisor. This level of automation has made processes faster and more efficient, but it has also removed human interaction, which can impact customer trust and loyalty.
In a sector where clarity and trust are fundamental, personalisation is key to improving the user experience. This is where AI-powered personalised videos are transforming the industry. Through dynamic, tailored content, banks can reintroduce a human touch into their digital interactions, making financial services more accessible, transparent, and customer-friendly.
The Problem: When Digital Banking Feels Cold and Distant
The digitalisation of banking has simplified many tasks, but it has also created a major challenge: customer communication has become more generic and impersonal.
The digitalisation of banking has simplified many tasks, but it has also created a major challenge: customer communication has become more generic and impersonal.
These are some of the most common issues:
- Automated emails and generic responses: Customers often feel frustrated or uncertain when faced with complex financial terms in generic emails. A personalised video can provide clarity and reassurance, making them feel heard and valued.
- Complex financial products: The absence of human interaction makes it harder for customers to understand products such as mortgages, loans, or investments, leading to uncertainty and hesitation.
- Limited customer interaction: Digital banking often makes users feel like just another number, without a real connection to their financial institution.
- When it comes to money, trust is everything. Customers need clear and personalised guidance, something that automated emails or chatbots cannot always provide.
The Solution: AI-Powered Videos That Bring Banking to Life
AI-powered personalised videos enable banks to connect with their customers in a more engaging and effective way. Unlike traditional communication methods, these videos provide clear, guided, and customised explanations to the customer.
Some of the ways banks can use personalised videos include:
- Welcome and onboarding videos: A personalised video explaining how a bank account works, the benefits of the service, and the next steps can build trust from the very first interaction.
- Explainer videos for financial products: Videos that present, in a simple and clear way, the terms of a loan, the benefits of a mortgage, or investment opportunities.
- Customer retention and loyalty: Personalised content with financial recommendations, product updates, or renewal reminders helps strengthen customer relationships.
Why This Matters for Banks and Financial Institutions
- Greater customer engagement: Videos capture attention more effectively and improve message retention, making financial information easier to understand.
- Increased trust and loyalty: Personalised communication makes customers feel valued, enhancing their perception of the bank.
- Optimised customer service: By reducing common queries, banks can improve efficiency and lower operational costs.
With AI-powered personalisation, digital banking isn’t just more engaging—it’s more human. And in a world of automated transactions, human connection is what truly sets a bank apart.
Good videos don’t just inform—they connect. Ready to start connecting? --> Here
Good videos don’t just inform—they connect. Ready to start connecting? --> Here