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AI Trends for 2025: The Impact on Video Marketing and Content Personalisation
News

AI Trends for 2025: The Impact on Video Marketing and Content Personalisation

Vanessa Archila
Vanessa Archila
Posted on 13 February, 2025

Artificial intelligence (AI) is paving a new path for businesses to communicate with their customers and teams. According to a recent report by IAB Spain and Adevinta, by 2025, AI will play a key role in the personalisation and scalability of advertising campaigns, enabling real-time data management and improving user interactions.

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Marketing

Transform Knowledge into Growth: AI-Powered Training Videos for Smarter Businesses

Let’s be honest: repeating the same training over and over again is exhausting—for both trainers and trainees. If your company still relies on traditional methods like manuals, PDFs, or in-person sessions, here’s something you might not realise: with these outdated approaches, more than half of the information gets lost simply because people lose interest.

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Marketing

Goodbye Generic, Hello Personal: The Power of AI-Personalised Videos

Banking has evolved and is now entirely digital. Customers can open accounts, apply for loans, and manage their finances without ever speaking to an advisor. This level of automation has made processes faster and more efficient, but it has also removed human interaction, which can impact customer trust and loyalty.

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Transform Knowledge into Growth: AI-Powered Training Videos for Smarter Businesses
Marketing 13 February, 2025

Transform Knowledge into Growth: AI-Powered Training Videos for Smarter Businesses

Vanessa Archila
Vanessa Archila

Let’s be honest: repeating the same training over and over again is exhausting—for both trainers and trainees. If your company still relies on traditional methods like manuals, PDFs, or in-person sessions, here’s something you might not realise: with these outdated approaches, more than half of the information gets lost simply because people lose interest.

Read more
The Psychology Behind AI-Powered Personalised Videos: Why They Work for Businesses
Psychology 06 February, 2025

The Psychology Behind AI-Powered Personalised Videos: Why They Work for Businesses

Vanessa Archila
Vanessa Archila

Imagine This…A potential client watches a video experience tailored to their needs, addressing their specific challenges and providing relevant solutions in a way that feels intuitive and engaging. Meanwhile, your internal team receives a custom AI-personalised training video, designed to simplify complex information, making learning more dynamic, visual, and easy to absorb.

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