News September 26, 2025

Why Big Tech Bets on AI Video: What NVIDIA’s Move into Synthesia Tells Us About the Future of Content

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Why Big Tech Bets on AI Video: What NVIDIA’s Move into Synthesia Tells Us About the Future of Content

Not long ago, AI video sounded like science fiction. Today, it’s becoming mainstream and the money behind it is a clear sign of where things are headed.

In 2023, Synthesia, the London-based platform that makes it possible to generate videos with AI avatars, raised $90 million in funding. Among the investors was NVIDIA, the global leader in GPUs. More recently, NVIDIA announced a major plan to invest nearly £2 billion in UK tech companies, explicitly mentioning Synthesia as part of the ecosystem it wants to support.

This is more than a financial detail. It’s a signal. When a company like NVIDIA whose chips power most of the world’s AI decides to back a video platform, it’s betting that dynamic, AI-driven content will be one of the next big waves in how we communicate.

What NVIDIA sees in Synthesia

NVIDIA’s interest isn’t just about money but strategy:
Infrastructure meets applications: NVIDIA builds the chips; Synthesia builds one of the most visible use cases that consumes them.
  • Scale of demand: Video is one of the most data-intensive forms of content, and AI-generated video multiplies that demand.
  • Future-proof positioning: By supporting companies like Synthesia, NVIDIA ensures its place not only in the hardware layer but in the storytelling layer of AI.
In simple terms: they’re not only selling shovels in the gold rush, they’re also partnering with the miners who know where to dig.

Why this matters beyond Silicon Valley

For businesses, this is about understanding that AI video is moving from the margins to the mainstream. If global players are betting heavily on it, it’s because they expect:
More accessible tools: Better infrastructure will make AI video faster and cheaper to produce.
  • Higher standards: With serious investment comes pressure for quality, security, and responsible use.
  • Wider adoption: From training and onboarding to marketing and customer service, AI video will soon feel as natural as sending an email campaign.

The opportunities and the caveats

Of course, no technology is without challenges. Costs of infrastructure could rise if demand explodes, regulations around deepfakes and likeness rights are still evolving, and not every company that jumps on the bandwagon will succeed. But the overall direction is clear: dynamic, personalised video is here to stay.

Where Clipboost fits in

At Clipboost, we see this shift not as hype but as validation. If NVIDIA and other giants are pouring resources into platforms like Synthesia, it confirms that AI-powered video is the future of engagement. Our role is to make that future accessible (not with billion-dollar budgets), with practical solutions that help businesses train, onboard, and connect with their audiences in ways that feel personal and human.

👉 Curious about how AI video could fit into your business strategy? Explore our projects and, if something sparks an idea, our contact page is just a click away.

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